I'm Rasmus, or 罗斯蒙.. depends where we met

What makes my heart beat?

Digital Products & China Market

and music.

A polyglot focused on building scalable products and China market. Possessing notable experience in fintech and digital marketing, with services spanning across Asia, Europe, and Mexico.

Leader. Explorer. Dynamic product guy.

My life journey started from Estonia when I won a scholarship to study IB Diploma in Thailand. For the first time I left my comforts to face the unexplored land. Afterwards I continued my studies in Beijing Language and Culture University and City University of Hong Kong, pursuing my passion of integrating Asia and Europe with tech.
I am now serving as a Product Manager, bringing user-validated & revenue-enhancing solutions alive. Constant curiosity towards high performing working software (and teams!) has led me to build impactful fintech products. Frequently I'm also introducing the China market to European counterparts. Being dynamic is partially due to my involvement in various areas.
I started doing sports and competing at the age of 6, that has been in my natural habitat ever since. At the age of 15 I saw the possibilities of digital photos, leading me to work on my own photography portfolio with my Olympus Mju 400 camera and Photoshop. Later on I got involved with music that lead me to form the band called Bad Train Men. Furthermore, in 2014 I initiated and became Project Manager for "Outbound Project" after seeing my favourite beach in a horrible condition, conseqently cleaning it up. Got something interesting to propose? Make sure to get in touch!

The Journey

{Estonia} Freshly out of Mandarin studies I approached Tallinn University of Technology to assist their summer school manage foreign Chinese students, which led to guiding them around Estonia. Believe it or not but it was awesome to walk my home streets with new friends who I had an instantaneous connection, proving that understanding one’s roots can go a long way in providing a superior localised experience.

{Estonia} Project Co-ordinator and Asian Region Representative at European Innovation Academy
It’s an extreme accelerator for IT startups where I helped establish relationships with Hong Kong universities, entrepreneurs, and innovators. Presented the program to educational and entrepreneurship institutions, and recruited participants across Hong Kong. Over the course of the three-week event acted as a host and project co-ordinator.

{Mainland China} Worked with Wing On Professional Group to present a Data Center Facility Design and Infrastructure Engineering training program to public companies located in Beijing. Built up a customer database for the training program and reached out to public companies in person and online. At the end I successfully persuaded two top managers to join the training program.

{Hong Kong} Together with the global information systems team at Bloomberg I was providing the front line of IT support for internal customers from all of the Bloomberg departments. Following the research of an original idea and the presentation to the management, it subsequently got implemented in Bloomberg offices. The opportunity of working with such a accomplished team has definitely served as an asset.

{Hong Kong} Various Roles at CompareGlobalGroup
CompareGlobalGroup is the largest financial comparison group with a presence in 13 markets, helping users save a total of $100+ million per year. Coming on board as a Jr. Product Manager I had the chance to build an impactful fintech product from scratch. Subsequently, I was accountable for the largest traffic generating product, constantly involved with the design and development process. You can learn more here.

Personal Projects     Swipe!

Ice Bucket Challenge Visualisation


Ice Bucket Challenge: Water Wasted VS Money Raised (and How Much Water it Could Buy)

The hype of the #IceBucketChallenge ended in 2014. Within 55 days ALS received a total of USD114M in donations. The trade-off? Water.
I found that the total donation could buy (in the US) approximately 2.2 times the water that was actually "wasted". Of course it's not all about the money and water, however it's a cool angle to look at it:)

To create this visualisation I used: report published by ALSA; number of youtube videos tagged "Ice Bucket Challenge"; average water usage estimation by Jason Ruiz; Circle Of Blue price of water stats; Google SketchUp.

Rossana Estrada Website

Web Development
Creating and Increasing Web Presence for Rossana Estrada, a Prominent Artist

For this webpage I communicated closely with Rossana to better understand where she currently stands, what makes her stand out, and what she wants to achieve professionally.
In the planning process I focused on organising the information, designing the concept and creating the elements that could best represent her. The website is to be launched this August.

Here I used HTML, CSS, jQuery, JavaScript and Bootstrap.

Emergency Concept

Emergency Concept

Lify Symbol: The new world standard for "Help"

Every year there are thousands of searches and rescues launched in popular hiking places with the goal of finding missing hikers. By creating a standard "help" symbol the person will get noticed and rescued faster as he/she draws the symbol on the ground, or uses a physical symbol product (that includes a QR Code).

As a result of my research the symbol consists of a triangle (mountain) on top, and letter "H" (home/help) at the bottom. Through the use of satellite images and crowdsourcing, the search for missing people is enhanced. Also, the rescue team can locate the missing hikers faster. I am driven to save people's lives and making a change in the hiking community as I believe in borderless exploration and life changing adventures, while still remaining safe.

Wing On Professional Group

Mobile Application
myRoof: helping newcomers in Hong Kong to find the perfect district to live in.

Hong Kong is small enough to easily get around, however big enough to have distinctive areas and characteristics (Skittles, lets say). For this, I found that by comparing the must-have Skittles the user could receive a valuable holistic view about the surrounding area. This is a different approach that current property agency websites are offering.

The application was created to collage various sources of data to provide a personalised search function. By bringing together various district factors, such as "food price index" and "air pollution index", and letting the user prioritise each factor, the user could receive a district recommendation.

In this app I took up the role of Data Management and UI. Together with a team of 5 the app was written in Android Studio using Java.

Japan Debt Visualisation

Japan's Government Debt (2014) VS Osaka Castle and JAL

Curiosity drove me to visualise Japan's government debt (highest in the world per person), USD 12+ trillion, in relation to objects. By creating a stack of money where each bill represents US$100 I could better understand the sum of it.

I believe that mere numbers are not informative enough. People remember and understand facts and figures better when they can be related to oneself. Thus, when presenting this infograph to a Japanese friend of mine, Osaka Tower is clearly a spot-on choice.

This visualisation was created using: Bloomberg Data; Google SketchUp.

Ice Bucket Challenge Visualisation
Rossana Estrada Website
Wing On Professional Group
Wing On Professional Group
Wing On Professional Group

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